What we know, written in full
Few articles, but complete ones. Each answers a question our clients genuinely ask us: being found on Google, speeding up a site, no longer landing in spam, holding a brand together. We write what we first apply to our own pages, with no invented figures and no promises, and animated mock-ups show what words describe poorly.
巻10articles 部6disciplines 図18animated mock-ups 分100minutes of reading
Ten volumes, hand-bound
The articles are shelved by discipline, like the volumes of a workshop library. Choose a section to show only its volumes, or open them in order: they run from the most practical to the broadest.
Your website's speed: what Google measures, and what slows you down
What Google measures about a website's speed, the thresholds to aim for, how to check it yourself and what usually slows down a small business website.
Read the article →Being found on Google Maps: your business profile, step by step
How Google ranks the listings on the map, how to fill in yours field by field, gather honest reviews and keep it up to date.
Read the article →Title, description, H1: what Google reads first
The title tag, the meta description, the H1, the subheadings, the alt text: what Google reads first on a page, and how to write it for a local business.
Read the article →Being cited by ChatGPT and the answer engines
ChatGPT, Perplexity and Google now answer by citing a few sources. What they read on a page, what to publish to be cited, and what nobody can promise.
Read the article →Redesigning your website without losing what the old one had earned
Why a redesign so often makes traffic fall, and the method to avoid it: inventory, 301 redirects, launch checks and monitoring.
Read the article →Measuring your audience without forcing consent
What a tracker is, when consent is required, what a proper cookie window demands, and how to measure your audience without sending anything before the visitor agrees.
Read the article →SPF, DKIM, DMARC: why your emails end up in spam
Are your quotes and invoices ending up in spam? SPF, DKIM and DMARC explained simply, step-by-step setup, the usual pitfalls, and how to check everything end to end.
Read the article →A logo is not a brand: building an identity system that holds everywhere
A logo alone does not make a brand. What an identity system contains, how it is built, the files to receive, and when to evolve it rather than start all over again.
Read the article →An Instagram grid that looks like your business
Profile, grid, highlights and Reels: the simple rules that turn an Instagram account into the faithful shop window of a business, at a pace you can keep.
Read the article →Local advertising on a small budget: precision over reach
The Google Ads auction, area and hours, searches that mean buying, and measuring real enquiries: local advertising when the budget is small.
Read the article →Start with a complimentary audit
Leave us your website and a word about your project. A director studies it and replies to you personally within twenty-four hours: what holds your visitors back, what we would do, and whether your house can join us. It is the first door of admission, and it commits you to nothing.