KR Beauty Studio
Complete birth of a brand
A Brussels aesthetic centre that existed online before it opened its door: one treatment per page, every technology explained, and the appointment always within reach.
- Commissioner
- Aesthetic centre
- Location
- Uccle, Brussels
- Technique
- Site, search, content
- Workshop time
- Eight weeks
- Year
- 2025
What had to be solved
An aesthetic centre opens in Brussels with no digital existence at all. We take on everything: the foundation of the site, the writing, local search and social visuals, so that on opening day the brand already exists online.
The workshop's answer
Our approach: build a solid local search foundation first, then feed that visibility with images worthy of the studio's services. Order matters: too many brands produce content before having a structure able to carry it.
The colours, taken from the work
Each shade is the one the site actually displays, taken from its homepage, together with the typefaces that accompany it.
文Typography
Bodoni Moda
Headings, in a high-contrast didone, with their accent words in pink italics, « à Bruxelles », « visibles », « beauté ».
Jost
Body text and buttons, in light weights; spaced capitals for the small labels.
The site, unrolled like a scroll
Scroll the page: both captures unroll with it, like a makimono, one on a large screen, the other on a phone.
The detail of the work
Eighteen treatments, each with its own page, from laser to cryolipolysis.
Three territories: the face, the body and permanent hair removal.
Seven neighbourhood pages, from Uccle and Ixelles to Waterloo.
An appointment button at the top of every page, on a computer as on a phone.
A marked rise in bookings and qualified traffic within the very first weeks.View the work online↗
Start with a complimentary audit
Leave us your website and a word about your project. A director studies it and replies to you personally within twenty-four hours: what holds your visitors back, what we would do, and whether your house can join us. It is the first door of admission, and it commits you to nothing.