Happy’z Pizza
A shopfront and its legend
The website of a small-town pizzeria on the edge of Brocéliande: a menu read with one thumb, a legend told at the table, and an order that takes a single call.
- Commissioner
- Artisan pizzeria
- Location
- Plélan-le-Grand, Brittany
- Technique
- Website, menu, local search
- Workshop time
- September to October
- Year
- 2026
What had to be solved
An artisan pizzeria sets up in Plélan-le-Grand, on the edge of the Brocéliande forest: twenty-nine recipes baked to order, three sizes, and delivery within ten kilometres of the oven. Its customers are a small town and its seven neighbouring villages, who order by phone and choose in a few seconds. The site therefore had to work in a single gesture on a phone: the whole menu, one price per size, the delivery area, and the number always within thumb's reach. Above all, it had to give a voice to a house that had not yet opened its door.
The workshop's answer
Our stance: tell the story of the house rather than line up photographs of pizzas. The legend of the lost Z, drawn as a five-panel comic strip, explains the name of the signature recipe and gives the shop a story people want to repeat at the table. The menu reads like a restaurant menu, one price per size and no surcharge by recipe. And each village served has its own page, so that a search for pizza in Paimpont or Maxent leads to the nearest oven.
The colours, taken from the work
Each shade is the one the site actually displays, taken from its homepage, together with the typefaces that accompany it.
文Typography
Young Serif
Headings: a round, generous serif with character and no affectation.
Figtree
Body text, the menu and the prices, readable at a glance on a phone.
The site, unrolled like a scroll
Scroll the page: both captures unroll with it, like a makimono, one on a large screen, the other on a phone.
The detail of the work
Five pages, plus one page for each of the eight villages served, from Paimpont to Saint-Malo-de-Beignon.
The full menu: twenty-nine recipes, three sizes and a single price per size.
The legend of the lost Z, drawn as a five-panel comic strip.
Restaurant structured data: address, opening hours, delivery area and menu.
A house present online before it even opened: the full menu, the prices, the delivery area and ordering in one call, with a page for each of the eight villages served.View the work online↗
Start with a complimentary audit
Leave us your website and a word about your project. A director studies it and replies to you personally within twenty-four hours: what holds your visitors back, what we would do, and whether your house can join us. It is the first door of admission, and it commits you to nothing.