Happy’z Pizza
A shopfront and its legendAn artisan pizzeria sets up in Plélan-le-Grand, on the edge of the Brocéliande forest: twenty-nine recipes baked to order, three sizes, and delivery within ten kilometres of the oven. Its customers are a small town and its seven neighbouring villages, who order by phone and choose in a few seconds. The site therefore had to work in a single gesture on a phone: the whole menu, one price per size, the delivery area, and the number always within thumb's reach. Above all, it had to give a voice to a house that had not yet opened its door.
Our stance: tell the story of the house rather than line up photographs of pizzas. The legend of the lost Z, drawn as a five-panel comic strip, explains the name of the signature recipe and gives the shop a story people want to repeat at the table. The menu reads like a restaurant menu, one price per size and no surcharge by recipe. And each village served has its own page, so that a search for pizza in Paimpont or Maxent leads to the nearest oven.