A luxury website, signed like a work
For houses whose reputation rests on detail: an art direction drawn for you alone, motion seen nowhere else, pages that take their time. Twelve houses a year, by admission.
Luxury shows in what it holds back
On the web, everything pushes you to say too much: banners, pop-ups, promotions, counters, bought templates you recognise from one site to the next. Luxury does the opposite. It leaves space, it chooses one word where others put ten, it makes you wait for an image the way a curtain makes you wait. A luxury website is judged by what it had the courage to take away.
It is the way of the house, and our own site bears witness to it: a ceramic repaired with gold turning in the hero, a calligraphy written stroke by stroke, petals that part under the cursor, sections that unfold like a folding screen. None of these effects is bought: each is drawn, then measured so the page stays fast. That is the care we put at the service of your house.
We accept only twelve houses a year, and we read every file. What decides is not the size of the house but the standard it holds and the freedom it leaves us. KR Beauty Studio, a Brussels aesthetic centre, and Opus Venture, a Brussels family office, hang in our gallery, along with what their sites actually produced.
What we sign for a luxury house
An art direction for you alone
Palette, typefaces, layout, rhythm: everything is drawn for your house, and offered in several directions from which you choose one. No theme, no template, nothing a competitor could buy.
Motion seen nowhere else
A material that turns, a text that writes itself, an image that unveils: motion is designed for your world, never added out of habit, and always measured so the page stays fast.
Several languages, one voice
An international clientele reads your house in its own language: a real page per language, with its own titles and search work, and the same tone from one language to the next.
The sale or the appointment
An online shop you run yourself, or booking with Digital Calendar for a treatment, a fitting, a private visit: the act of buying keeps the elegance of the shop window.
The price of a work
Three monthly plans, no setup fee, with a twelve-month commitment then no fixed term. Amounts exclude VAT, and they are the same everywhere: the price does not depend on the city, it depends on what the site has to do for you.
From request to launch
Five stages, the same for every house. At each one, nothing moves forward without your agreement, and nothing goes live before you have reviewed it.
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一
The file
You present your business
Your trade, your goals, the sites you like, what you expect: it all goes into a file filled in online. A director reads it and replies to you personally within twenty-four hours.
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二
The direction
You choose an art direction
We offer you distinct directions, with their colours, typefaces and a sketch of their first page. You pick the one that looks like you, in your online notebook.
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三
The structure
You approve the pages
The pages, what each must say, a visitor's path to your call, and the Google searches the site targets for your house. You approve it, or ask for a change.
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四
The version
You review your site
The contract is signed online. The atelier then builds the first version of your site, which you review page by page before anything goes live.
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五
The launch
Your site is live, and looked after
Domain name, security certificate, Google listing: everything is set up, then the site goes live and is measured. Monthly upkeep begins, for as long as you subscribe.
What houses ask us
No: our plans are the same for every house, from €90 a month excluding VAT, with no setup fee. A luxury house may choose The Rise, at €160, for a shop or a site it runs itself, or L'Envol, at €220, so the atelier works on its search and campaigns every month. A project outside the plans, such as a bespoke tool, is priced on study.
Yes. We start from your identity when it exists, logo, colours, typefaces, and extend it on screen; when it needs to evolve, identity is one of our six disciplines. Either way, the art direction is put to you before anything is built, and nothing moves forward without your agreement.
Not if they are designed for it. We measure the site with Google's own tool, and we would rather remove an effect than keep a visitor waiting. A beautiful slow site is a dead site: it is the title of our Web design page, and the atelier's rule.
Yes, with a real page per language, not a translation shown on the fly: each version has its own titles, descriptions and search work. Our own site exists in French and English; some of our pieces count three or four.
Pieces from the collection
KR Beauty Studio
A Brussels aesthetic centre: one treatment per page, and booking always within reach.
統 二Opus Venture
A Brussels family office: five worlds read as a single house, and discretion owned.
展 三The gallery
Every piece of the house, with its label and what it produced.
巴 四Website in Paris
Our house in the 8th arrondissement: sites built neighbourhood by neighbourhood for Google.
白 五Website in Brussels
Our house in Uccle: sites in French, Dutch and English.
Start with a complimentary audit
Leave us your website and a word about your project. A director studies it and replies to you personally within twenty-four hours: what holds your visitors back, what we would do, and whether your house can join us. It is the first door of admission, and it commits you to nothing.